Community Relations Director

The Community Relations Director is responsible for increasing revenue by driving move-in sales to achieve and exceed budgeted occupancy goals for the community. The successful incumbent is an experienced sales professional who is a compassionate listener and capable of building strong relationships with prospects and their families. Utilizes multiple strategies to achieve sales targets/occupancy goals including: develop and execute marketing plans which include public and community outreach programs and developing a growing base of referral sources. The Community Relations Director (CRD) must maintain a thorough knowledge of the community's products and services to effectively and accurately represent the community to referral sources and client prospects. In addition, they must also maintain a working knowledge of local market trends and our CRM tool to support the development of sales and marketing strategies and action plans.

Key responsibilities include:

• Work with the Chief Marketing Officer to develop and implement a rolling 90-day sales and marketing plan based on data in the CRM system and analyzing the competitive environment.
• Create lasting customer relationships through personal appointments, phone calls, emails and other follow-up; effectively track each prospect from initial inquiry through the final decision in the CRM system.
• Achieve and track sales activity targets including: calls, mailings, leads generated, appointments set, presentations, tours and closings.
• Identify and build an effective network of community and professional sources for potential resident referrals; support development and execution of networking and community outreach events.
• Ensure that the model suites(s)/apartment(s) are well maintained.
• Effectively coordinate with other departments to ensure the seamless resident move-in process.
• Assist with the development of communities' annual sales and marketing budget; monitor and manage marketing budget on a continual basis.
• Ensure adequate levels of all collateral materials and other presentation materials on hand.

The successful candidate will…

• Have at least three (3) years of successful sales experience, preferably in the hospitality, real estate or leasing industry; bachelor's degree preferred.
• Possess an understanding of the wide variety of issues that senior adults and their families experience in this type of move; well-versed in the healthcare issues of senior adults.
• Enjoy interacting with seniors and their families; is outgoing and positive.
• Possess excellent verbal and written communication skills.
• Have good organization and time management skills.
• Have the ability to work under pressure with high demands.
• Have the ability to use critical and creative thinking skills to resolve challenges quickly and efficiently.
• Be able to develop relationships with prospects utilizing multiple strategies.
• Have familiarity with local market and competitive landscape.
• Possess strong analytical skills to interpret sales data.
• Be high energy, creative and results-oriented.
• Be computer-savvy; able to learn and work effectively with new technologies, e.g., CRM tool.
• Possess the ability to effectively and professionally engage, interact and collaborate with residents, associates, visitors, etc.
• Be a customer-focused, proactive and creative problem-solver.
• Be able to work some evenings and weekends based on business needs/events schedule.
• Be willing and able to take and pass a drug screen.
• Be willing and able to submit to and pass a criminal background check.